A common listing-side comparison used to estimate potential savings.
Boutique real estate representation
Protect more of your equity. Without compromising the experience.
Premium presentation, thoughtful strategy, and full-service representation with a transparent 1.5% listing fee.
Call Baird Realty LLC
- Full service
- Transparent fees
- Central Florida
Full-service listing fee
1.5%Thoughtful strategy. Elevated presentation. More equity protected.Transparent by design
A considered approach to the listing fee.
Lower cost should not mean lower care. Our model centers presentation, communication, and skilled representation from the first conversation through closing.
Premium full-service representation with a clear, straightforward fee.
Buyers may receive up to a $1,000 rebate where currently applicable. Eligibility and transaction restrictions apply.
Real estate brokerage fees and compensation are negotiable and are not set by law. Savings examples are estimates and exclude buyer-broker compensation, closing costs, taxes, repairs, concessions, and other transaction expenses.
Savings calculator
See the difference clearly.
Adjust the estimated home value to compare a 3% listing-side fee with our 1.5% listing fee.
Enter $150,000 to $1,500,000 in $10,000 increments.
Estimated savings$6,000
Estimate only. Actual fees and transaction costs depend on the listing agreement and sale.
Presentation is part of the service
Every detail should reinforce value.
Buyers form an impression before they schedule a showing. We treat pricing, imagery, positioning, and communication as one connected presentation.
Strategic positioning
Market evidence informs a clear launch strategy.
Polished presentation
Thoughtful visual and written details help the property stand apart.
Attentive representation
Responsive guidance keeps the process clear and deliberate.
About Equity Shield Realty
Boutique service. Clearer economics.
We built Equity Shield Realty for homeowners who value strong representation and a more intentional experience—without defaulting to a traditional listing fee.
From the first pricing conversation to final negotiations, the work stays centered on presentation, communication, and protecting the homeowner's position.
Equity Shield Realty is a DBA of Baird Realty LLC.
Savings examples
Meaningful savings at every price point.
Illustrative listing-side fee comparisons. Actual fees are governed by the signed listing agreement.
| Home value | Illustrative 3% | Our 1.5% | Estimated savings |
|---|---|---|---|
| $300,000 | $9,000 | $4,500 | $4,500 |
| $400,000 | $12,000 | $6,000 | $6,000 |
| $500,000 | $15,000 | $7,500 | $7,500 |
| $650,000 | $19,500 | $9,750 | $9,750 |
A composed process
Four steps, one clear line of sight.
- 01
Understand your goals
We begin with your timeline, priorities, and the outcome you want from the sale.
- 02
Build the strategy
Pricing, positioning, and presentation are shaped around current market evidence.
- 03
Launch with intention
Your home receives polished marketing, MLS exposure, and attentive communication.
- 04
Negotiate and close
We manage offers, details, and the path to closing while protecting your priorities.
Request your home value
Start with a private consultation.
Tell us a little about the property. We'll follow up to understand your goals and prepare a thoughtful next step.
Baird Realty LLCFlorida Real Estate Corporation · License CQ1045496407-680-3228value@equityshieldrealty.info